Healthy Hearth

A full branding system for a down-to-earth coffee shop, complete with logos, colors, and a website.

The logo represents a home, with a hearth inside of it, as well as the hearth itself with a fire inside. The shape of the fire intentionally resembles a crown, to show the luxury that can be found in simple, rustic food and drink. An image of multicolored coffee cups with the Healthy Hearth logo on them

Colors

The colors are representative of the earth, the sky, and the coffee beans used by the cafe. The brand color palette (two blues, one brown, one dark green, and one off-white) displayed in circles

The Website

A website mockup with a blue and brown color scheme, featuring three packages of coffee beans on the main page.